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The new apple mac pro for 2018
The new apple mac pro for 2018







the new apple mac pro for 2018

In fact, the 'entry-level' 13-inch model - which does not include a Touch Bar or Touch ID sensor - doesn't appear to have changed at all since last year: it still costs £1,040.83 (ex. The 13-inch models remain attractively slim and portable, measuring 14.9mm thick, 304mm wide, and 212.4mm deep, with a weight of 1.37kg. The external design of the MacBook Pro hasn't changed since the last major revamp in 2016. First out of the gate is the 13-inch version reviewed here, with the high-end 15-inch model due in August.ĭevelopers are a key focus for Apple in its latest MacBook Pro marketing campaign.

#The new apple mac pro for 2018 update#

But, stung by criticism that the Touch Bar laptops lacked the high-end performance and features required by professional users, Apple has given the 2018 range a more significant update than many Apple watchers had anticipated. There was a minor update in 2017, with the introduction of Intel's 7th-generation Kaby Lake processors, and it was expected that there would be a similar update for the new Coffee Lake chips this summer. The MacBook Pro typifies the problems Apple has been having with the Mac, as the new Touch Bar models that were introduced in 2016 received a mixed response from Apple's professional users. Apple has had many notable ad campaigns over the years - some good, some bad - and this current campaign pales in comparison to predecessors such as the iconic 1984 ad, directed by Ridley Scott, or Justin Long proclaiming I'm A Mac in 2006.īut the real significance of Behind The Mac is that the campaign is clearly intended to counter increasing criticism that Apple has neglected the Mac in recent years, while single-mindedly focusing its attention on the all-conquering iPhone.

the new apple mac pro for 2018 the new apple mac pro for 2018

Apple recently launched a new advertising campaign called Behind The Mac, that focuses on professional Mac users such as photographers, musicians and coders (Apple's current flavour of the month).









The new apple mac pro for 2018